The Prince of Wales has joined forces with the three main political party leaders and business chiefs to urge youngsters to spend time on social action.
In launching the Step Up To Serve campaign at Buckingham Palace, the prince, Prime Minister David Cameron, Deputy Prime Minister Nick Clegg and Labour leader Ed Miliband are calling on more youngsters to get involved so that participation levels are doubled to more than 50% by 2020.
It is hoped that 1.7 million more young people aged between 10 and 20 years old will be spurred on to make social action - defined as "practical action in the service of others - a habit for life".
This target would add almost 90 million hours of voluntary work per year, worth almost £700 million to the UK economy. In Canada an estimated 58% of young people participate in volunteering, more than half of them giving more than four hours each per month.
Businesses, education institutions, faith groups, youth organisations and voluntary groups across the UK are also backing the campaign.
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