With the
global media reporting a reduction in disposable income across
Europe, it might be expected that fashion, and certainly fashion
gifts would be one of the first items cut from the Christmas shopping
list. However, at least one fashion store reports encouraging sales
over the Christmas period, and most significantly in some of the
bigger brand and higher-end items. Director of Stand-Out.net Roger
Martin reported that; “our best sellers have been purchases for
gifts, Calvin Klein, Polo Ralph Lauren and Diesel 3 pack underwear.
Levis Jeans have been very popular”
Stand-Out.net
monitor their website traffic carefully each month, and note that
some of the more prominent searches over the Christmas period
revolved around more affordable brands such as Cross Hatch, as well
as generic phrases such as “cheap designer clothes”. Much of the
site's traffic has also come from social networks where sale items
and promotions have been very popular. It would seem that in these
times of austerity people are not willing to compromise on brand, but
they will look to pay a little less for it. Mr Martin summed it up
with “you can't go wrong with a good pair of Levi's 501's”.
One of the leading new trends in men's
fashion over the past year has been the increased popularity of the
pattern knit. This has been one of the surprising trend changed
during 2013, as traditionally the pattern knit has been a cliché
for Christmas jumper. The pattern knits were a top seller at Stand-
Out.net this Christmas, with many likely to have seen the advantage
of buying an urba cool jumper, which also doubles as a more than
adequate Christmas jumper for the work's party. 2013 was a good year
for Stand-Out.net and many other fashion outlets, and 2014 is
expected to see a continued rise in sales. The industry has grown
year on year since 2009, and there is no reason to see that to change
going into 2014.
Stand-Out.net
continue to move with the times and are planning new brands for 2014,
as well as continued promotions to make the more desirable fashion
items within reach of consumers’ pockets.
For more information on Stand-Out.Net
please visit www.stand.out.net
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