The Duke of Cambridge declared his new United for Wildlife project can make a real difference to animal conservation as he marvelled at London Zoo's star attractions - the tigers.
William was joined by his father, the Prince of Wales, as he convened the first official meeting of the umbrella organisation he has assembled to help tackle the threat to the world's wildlife.
Before the talks began, the two men - who are both passionate about conservation - toured the tiger enclosure and got close to some of the big cats that face an uncertain future in the wild.
During the tour, the Duke spoke about his plans for United for Wildlife, saying he wanted to get conservation leaders and experts around the table.
He added that he wanted to get "them in one room to focus their energy and their commitment to one cause - particularly obviously this illegal wildlife trade at the moment is such a big issue".
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13 Nov 2013"The idea was that United for Wildlife can progress and we can really start the ball rolling and the momentum and really try and change and tackle this issue," he said.
William went on: "Education is the most important thing as we saw with the shark fin soup campaign - the more education, the more obviously we can put out there and show people and educate them on what they're buying and what they're seeing and really try and change their attitudes.
"I think we've got a real chance of changing the way things are going."
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